ABOUT US
The B2B Media
spend ROI calculator
The Next-Gen Growth
Marketing Agency
We scale companies using paid ads and funnels.
Media Plan Calculator
Adjust sliders to see live funnel and unit economics.
Currency
1) Budget & Channel Split
Total split: 100%
Total monthly spend
£10,000
LinkedIn %
40%
Meta %
35%
Google %
25%
2) Channel Assumptions
LinkedIn CPC
£8
Benchmark: £6–£12 CPC (varies by ICP/market)
LinkedIn Landing page CVR
6%
Benchmark: 4–10% landing page CVR (strong offer/LP)
Spend on LinkedIn: £4,000
Est. clicks: 500
Est. leads: 30
3) Funnel Assumptions
Lead → demo rate
25%
Benchmark: 15–35% for qualified inbound/outbound leads
Demo close rate
25%
Benchmark: 15–35% depending on price point & sales motion
ACV
£24,000
Annual Contract Value (ACV) used for pipeline & revenue estimates
Sales cycle
2 months
Used for interpretation only (no lag applied to revenue in this model)
4) Live Output
Updates instantly • No submit
Clicks
2,400
Leads
192
Demos
48
Deals
12
Monthly ACV
£288,000
Blended CPL
£52
Spend ÷ leads
Cost per Demo
£208
Spend ÷ demos
CAC
£833
Spend ÷ deals
Pipeline/mo
£1,152,000
Demos × ACV
LTV:CAC ratio
86.4×
Assumes LTV = ACV × 3 years
Payback period (months)
0.4
Approx. 12×CAC ÷ ACV
3-month revenue
£864,000
Monthly revenue × 3
Annual revenue
£3,456,000
Monthly revenue × 12
Pipeline coverage (target ≥ 5×)
115.2×
Pipeline: £1,152,000
Spend: £10,000
Ready to build your revenue engine?
30 minutes. We'll show you exactly where your acquisition is leaking — and what to fix first.
Ready to build your revenue engine?
30 minutes. We'll show you exactly where your acquisition is leaking — and what to fix first.
Ready to build your revenue engine?
30 minutes. We'll show you exactly where your acquisition is leaking — and what to fix first.