B2B PAID MEDIA AGENCY

Every Service Your B2B

Acquisition System Needs. Under One Roof.

All Your Stats
One App

Traction manages Meta, LinkedIn, Google, and YouTube ad campaigns for B2B SaaS and fintech companies — structured as one coordinated acquisition system, not four disconnected ad accounts.

PAID MEDIA CHANNELS WE MANAGE

Paid Media Management

Each paid media channel plays a specific role in the B2B acquisition funnel.

Traction manages Meta, LinkedIn, Google, and YouTube ad campaigns for B2B SaaS

and fintech companies — structured as one coordinated acquisition system, not four

disconnected ad accounts.


We sequence them deliberately based on buyer awareness stage and ICP targetability.

Meta Ads for B2B

Message validation, demand gen, and retargeting for B2B audiences.

Meta Ads for B2B

Message validation, demand gen, and retargeting for B2B audiences.

LinkedIn Advertisings

Scalable cloud infrastructure for automated solutions.

LinkedIn Advertisings

Scalable cloud infrastructure for automated solutions.

Google PPC for B2B

Create complex workflow automations visually.

Google PPC for B2B

Create complex workflow automations visually.

YouTube B2B Advertising

Video funnel campaigns and awareness for complex B2B products

YouTube B2B Advertising

Video funnel campaigns and awareness for complex B2B products

Reddit Ads for B2B

Video funnel campaigns and awareness for complex B2B products

Reddit Ads for B2B

Video funnel campaigns and awareness for complex B2B products

X/Twitter Ads for B2B

Video funnel campaigns and awareness for complex B2B products

X/Twitter Ads for B2B

Video funnel campaigns and awareness for complex B2B products

OUT OF HOUSE & BROADCAST

OOH & Broadcast Advertising Agency

Each paid media channel plays a specific role in the B2B acquisition funnel. We sequence them deliberately based on buyer awareness stage and ICP targetability.

Tube Advertising

Message validation, demand gen, and retargeting for B2B audiences.

Tube Advertising

Message validation, demand gen, and retargeting for B2B audiences.

Out-of-Home Advertising

Scalable cloud infrastructure for automated solutions.

Out-of-Home Advertising

Scalable cloud infrastructure for automated solutions.

TV Advertising

Video funnel campaigns and awareness for complex B2B products

TV Advertising

Video funnel campaigns and awareness for complex B2B products

COMPARISON

Why Clients Want To

Work With Us?

See how Avenna stands out from traditional tools.

Others

Slow and rigid processes

Ad traffic sent to homepage

Same creative for every audience

Limited automation
expertise

No systematic creative testing

Paid media siloed from CRO

Scale spend before data is proven

Traffic sent to dedicated funnel pages

ICP-specific ad angles per campaign

Fast, scalable

deployments

30-day baseline before scaling budget

Clean pipeline attribution from day one

AI-powered
optimization

Message validated before format tested

Ads and funnels built as one system

HOW WE RUN B2B PAID MEDIA

30/60/90 Day Build. No Wasted Ad Spend.

Our B2B paid media management follows

a phased build roadmap — establishing

data before scaling, and message before format.

Every pound spent has a defined purpose.

Phase 1 — B2B Campaign Foundation (0–30 days)

3–5 static ads per ICP angle. Headline variation only. Identify the winning B2B message before testing how it's presented. Tracking and attribution live from day one.

Phase 1 — B2B Campaign Foundation (0–30 days)

3–5 static ads per ICP angle. Headline variation only. Identify the winning B2B message before testing how it's presented. Tracking and attribution live from day one.

Phase 2 — Paid Media Expansion (30–60 days)

Scale winning angles into new ad formats. Launch LinkedIn Ads if ICP is clearly role-targetable. First retargeting audiences built from collected data.

Phase 2 — Paid Media Expansion (30–60 days)

Scale winning angles into new ad formats. Launch LinkedIn Ads if ICP is clearly role-targetable. First retargeting audiences built from collected data.

Phase 3 — Optimisation & Scale (60+ days)

Full retargeting stack live across all active paid channels. New B2B ad angles introduced based on 60 days of real performance data.

Phase 3 — Optimisation & Scale (60+ days)

Full retargeting stack live across all active paid channels. New B2B ad angles introduced based on 60 days of real performance data.

TESTIMONIALS

What Clients Are Saying

Here’s what they have to say about working with Traction and the impact our solutions have had on their operations.

  • “Partnering with Traction.so completely transformed our ads”

    Profile Image

    William Race

    Skyline

  • “Working with Traction was a game-changer for our company”

    Profile Image

    David Doe

    Atlant

  • "The process revolutionized our daily operations"

    Profile Image

    James Paige

    GreenLeaf

  • "Implementing Traction solutions boosted our team’s efficiency"

    Profile Image

    Sasha Novak

    UrbanTrend

TESTIMONIALS

What Clients Are Saying

Here’s what they have to say about working with Traction and the impact our solutions have had on their operations.

TESTIMONIALS

What Clients Are Saying

Here’s what they have to say about working with Traction and the impact our solutions have had on their operations.

  • “Partnering with Traction.so completely transformed our ads”

    Profile Image

    William Race

    Skyline

  • “Working with Traction was a game-changer for our company”

    Profile Image

    David Doe

    Atlant

  • "The process revolutionized our daily operations"

    Profile Image

    James Paige

    GreenLeaf

  • "Implementing Traction solutions boosted our team’s efficiency"

    Profile Image

    Sasha Novak

    UrbanTrend

AVENNA’S IMPACT

AI-powered automation for faster, smarter, and more accurate business operations.

70%

Faster Operations

Automated workflows reduce manual

tasks and speed up processes across

all departments.

2B+

Data Points Tracked

Avenna processes and analyzes over 2 billion data points annually to help enterprises make smarter, faster decisions.

10x

Faster Decision-Making

Avenna users report up to ten times

faster data-driven decisions compared

to manual processes.

“Avenna has doubled our automation capacity without losing quality. Turnaround is faster, and accuracy is higher — this is the future of business automation”

Profile Image

Bob M.

Growth Manager, Avenna

Ready to build your revenue engine?

30 minutes. We'll show you exactly where your acquisition is leaking — and what to fix first.

Ready to build your revenue engine?

30 minutes. We'll show you exactly where your acquisition is leaking — and what to fix first.

Ready to build your revenue engine?

30 minutes. We'll show you exactly where your acquisition is leaking — and what to fix first.