B2B PAID MEDIA SERVICES
B2B paid media services built as one acquisition system
Traction manages paid media across search, social, video, and broadcast channels — structured around your funnel, ICP, and pipeline goals instead of disconnected ad accounts.
PAID MEDIA CHANNELS
Digital channels we manage
Each channel has a specific role in a B2B acquisition system. We choose, sequence, and manage the mix based on buyer awareness, deal size, ICP targeting, and attribution quality.
OUT OF HOME & BROADCAST
Offline media planned around measurable demand
For larger campaigns, we connect out-of-home and broadcast activity to the same acquisition strategy — so awareness, retargeting, and conversion data work together.
COMPARISON
Why B2B teams choose Traction
A clearer operating model for paid media: fewer silos, stronger message testing, and every channel connected to pipeline outcomes.
Others
Slow and rigid processes
Ad traffic sent to homepage
No systematic creative testing
Paid media siloed from CRO
Scale spend before data is proven
Traffic sent to dedicated funnel pages
30-day baseline before scaling budget
Message validated before format tested
Ads and funnels built as one system
HOW WE RUN B2B PAID MEDIA
A 30/60/90 day build with no wasted ad spend
Our phased roadmap establishes clean data, validates the message, and scales only after performance signals are strong enough to support more budget.
“Traction has doubled our creative capacity without losing quality. Turnaround is faster, and accuracy is higher — this is the future of B2B growth”
Bob M.
Growth Manager, ScaleX