“Traction.so help us scale from Seed to series B” – Jamie

Predictable growth for B2B & venture-backed companies.

We build and run end-to-end acquisition engines using paid media, funnels, and tracking. Built to compound, not spike.

Clients Include:

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For founders who've found traction—but need a system to scale it

You've built something people want. Now you need the infrastructure to grow it predictably, without burning budget or bandwidth.

Post-PMF Startups

You've proven the market. Now you need systematic acquisition, not ad-hoc campaigns.

Revenue-Stage Founders

Your growth is working, but it's not repeatable. We make it predictable.

Resource-Constrained Teams

You don't have time to run experiments. We bring the systems, already proven to work.

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Who we help

We work with post-product, revenue-generating startups that need predictable acquisition.

You've built something people want.

Now you need the infrastructure to grow it predictably, without burning budget or bandwidth.

  • Growth across all core channels.

  • Creative campaigns that capture attention.

  • Funnels that convert

The Traction Engine

Six systems we build, operate, and optimise to turn demand into predictable growth.

Acquisition Engine

Design and scale paid acquisition systems across Meta, Google, LinkedIn, and emerging channels — engineered for efficiency, not spend.

Funnel Architecture

High-conversion funnels built to qualify, educate, and convert demand into revenue — from first click to booked demo.

Creative Testing System

A structured framework for testing, iterating, and scaling creative that actually moves CAC — without guesswork or burnout.

Tracking & Attribution

End-to-end tracking that shows what’s working, what’s wasted, and where to double down — across ads, funnels, and revenue.

Growth Experiments

A prioritised experimentation system focused on the highest-leverage tests — not endless ideas or random tweaks.

Scale & Optimisation

Once traction is proven, we scale budgets, channels, and systems responsibly — protecting efficiency as volume increases.

Growth Resources

Operator-written playbooks on funnels, paid acquisition, and scaling revenue.

B2B Funnels: The Complete Guide to Building, Optimising, and Scaling Revenue Funnels

B2B Funnels: The Complete Guide to Building, Optimising, and Scaling Revenue Funnels

How to build funnels that convert vistors into leads, demos and revenue. ...more

Funnels

February 08, 20265 min read

Advertising CHANNELS

How the Traction Engine Works

From innovative ideas to seamless execution, our digital expertise helps your brand rise above the competition.

Linkeds Ads

Meta Ads

Google Ads

X, Reddit & more

Meet the Team

Meet the Team

Trusted Experts Driving Your Results

Backed by years of experience and proven strategies. Focused on delivering measurable growth for you.

John Doe

Jane Doe

John Doe

Jane Doe

Jane Doe

Testimonials

Trusted by Leading Businesses Worldwide

Discover how businesses have elevated their brands through our proven expertise — real success stories and client experiences that speak for themselves.

Working with [Your Agency Name] was a game-changer! They understood our vision, delivered a stunning website, and boosted our conversions significantly. Their team is professional, creative, and highly responsive. We couldn’t be happier!

Jane Doe

Company Name

Exceptional service! From design to development, everything was seamless. Our website not only looks amazing but also performs flawlessly. The process was smooth, and their attention to detail was outstanding. Highly recommend [Your Agency Name].

John Doe

Company Name

We struggled with low website traffic, but their SEO strategy changed everything. Within months, we saw a huge increase in visibility, higher search rankings, and consistent lead generation. They truly transformed our online presence.

Jane Doe

Company Name

Their e-commerce expertise helped us scale our online store beyond expectations. Sales skyrocketed, and our customers love the smooth, user-friendly shopping experience. We finally have a platform that grows with our business.

John Doe

Company Name

Fantastic team to work with! They go above and beyond to ensure every project is executed with precision and creativity. From branding to development, they deliver excellence every step of the way.

Jane Doe

Company Name

Their funnel design boosted our conversions by over 300%! Now we have a seamless sales process that works around the clock and delivers consistent results. Partnering with them was one of our best decisions.

John Doe

Company Name

PORTFOLIO

Creative Solutions, Measurable Impact

We craft designs and strategies that look stunning and deliver results. Our portfolio showcases projects that drive growth, engage audiences, and create lasting impact.

FAQ

Frequently Asked Questions

Find clear answers to common questions about our services, process, and results. We’re here to make things simple, transparent, and hassle-free.

What does Traction do?

Traction builds and operates predictable growth systems for startups that already have traction.

We design end-to-end acquisition engines across paid media, funnels, creative testing, and tracking, all built to compound over time, not spike temporarily.

We’re not a general marketing agency. We focus on systematic growth tied directly to revenue.

What types & stage companies do you work with?

We work primarily with B2B and SaaS startups that:

• Have product-market fit

• Are already generating revenue

• Want predictable, repeatable acquisition

Most of our clients are post-seed to Series B, but stage matters less than traction and intent to scale.

How is Traction different from a traditional growth agency?

Most agencies run campaigns.

We build growth infrastructure.

That means:

• Systems instead of one-off experiments

• Clear inputs → measurable outputs

• Full-funnel ownership, not channel silos

• Decisions driven by data, not opinion

Our goal is to remove randomness from growth, not just increase activity.

Do you only run paid ads?

No. Paid media is one input, not the strategy.

Traction designs the entire acquisition system & GTM strategy, including:

• Funnel architecture

• Conversion optimisation

• Creative testing frameworks

• Tracking and attribution

• Scaling and optimisation

Ads without systems don’t scale. We build both.

How long does it take to see results?

Most clients see early signal within the first 30–60 days, with predictable traction typically following shortly after.

Depending on the daily budget, we often book a demo on the first day of go-live.

That said, we optimise for sustainable growth, not short-term wins.

Our focus is building systems that perform month after month, not quick spikes.

Is this a done-for-you service or consulting?

Both, depending on the path you choose.

• Growth Engine is our done-for-you / done-with-you agency service

• Inbound Engine is our 12-week consulting program for founders who want to build the system internally

Both are built on the same underlying framework.

What channels do you specialise in?

We primarily scale:

• Meta Ads

• Google Ads

• LinkedIn Ads

• Emerging paid channels where appropriate - e.g. X ads & Reddit Ads

Channels are selected based on unit economics and buyer behaviour, not trends.

Do you work with early-stage startups?

It depends.

We’re not the right fit for Idea-stage companies / Pre-Product.

Pre-revenue startups often use our Inbound Engine program to kick off growth with all the foundations set, but only when they are ready to launch to customers.

Traction is built for founders who already have demand – and need a system to scale it.

How much does it cost to work with Traction?

Pricing depends on:

• Stage of the business

• Scope of the growth engine

• Level of ownership required

We typically work on monthly retainers or structured programs aligned with outcomes, not hours.

Details are discussed on the strategy call.

What do you need from us to get started?

To move quickly, we usually need:

• A clear growth goal

• A 45-minute onboarding call to gather all ICP information & learnings

• Access to ad accounts (we provide SOPs)

• Analytics and tracking setup

From there, we handle the system design and execution.